Planning your next long weekend or extended holiday? Whether you’re dreaming of royal landmarks, designer shopping, foodie adventures or world-class museums, London continues to reign as one of the world’s most visited cities — with more than 30 million tourists arriving each year. Here’s why it remains a top destination in 2025.
A City Steeped in History
London is a living museum, layered with thousands of years of history and culture. At the heart of it all is Buckingham Palace – just a short walk from Georgian House – which remains one of the city’s most iconic attractions. Every year, millions gather to witness the Changing of the Guard or take summer tours of the State Rooms. Just beyond are landmarks such as the Tower of London, home to the Crown Jewels [https://www.hrp.org.uk/tower-of-london/], and Tower Bridge, a feat of Victorian engineering. Walk along the Thames and you’ll spot Big Ben, Westminster Abbey and the Houses of Parliament, all steeped in royal and political history.
For culture lovers, London’s free museums are unbeatable. Visit the British Museum, Science Museum, Natural History Museum, or V&A [https://www.vam.ac.uk/] for a deep dive into art, culture and science – all without spending a penny. Whether you’re travelling solo or with family, there’s a museum for every interest.
A Global Fashion Capital
London is one of the world’s leading fashion cities, with iconic British designers like Stella McCartney, Vivienne Westwood, and Alexander McQueen shaping global trends. Start at Oxford Street for high street favourites like ZARA, H&M and Selfridges [https://www.selfridges.com], or visit Bond Street for luxury shopping from names like Chanel and Dior. Don’t miss the world-famous Harrods in Knightsbridge [https://www.harrods.com], where heritage meets high-end luxury.
Looking for something more unique? Head to Camden Market, Covent Garden, or Brick Lane for street fashion, antiques, handmade jewellery and vintage treasures. For fresh food, art and design, Southbank Centre Market and Borough Market [https://boroughmarket.org.uk] are weekend must-visits for locals and tourists alike.
Dining, Nightlife and Family-Friendly Fun
Whether it’s a Monday morning or Saturday night, London is always alive with energy. Foodies will find everything from Michelin-starred tasting menus to underground supper clubs, international street food, and quirky themed dining spots like Dans Le Noir [https://london.danslenoir.com] where you eat in total darkness, or Sketch London, a surreal visual and gastronomic experience.
Bringing the family? Try the Rainforest Café, London Zoo, or Warner Bros. Studio Tour [https://www.wbstudiotour.co.uk] for behind-the-scenes magic from the Harry Potter films. Teens will love exploring the London Dungeon or hopping aboard a river cruise along the Thames. For a cultural night out, London’s West End is home to world-class musicals like Wicked, Hamilton, and The Lion King [https://www.londontheatre.co.uk].
Unexpected Surprises Around Every Corner
London rewards curiosity. Sometimes the best memories are made when you stray from the itinerary and wander into a side street with a vintage bookshop, a hidden speakeasy or a Sunday artisan market. Whether you’re exploring grand landmarks or tucked-away boroughs, London always has something new to offer.
At Georgian House, we’re ideally located in Pimlico, within walking distance of Victoria Station, making it easy to explore the entire city. Our historic boutique hotel is the perfect home base for your London adventure.
