London isn’t just a global city of history, theatre and food — it’s also a hub of imagination. For travellers who want their accommodation to be part of the adventure, the city’s quirkiest hotels offer something far beyond traditional luxury or chain hospitality. From spellbinding wizard chambers to velvet-draped lounges filled with taxidermy, quirky boutique hotels in London promise guests a storybook escape from the everyday.

Here’s your guide to the city’s most unusual places to stay — where design, fantasy, and eccentricity come together for a truly memorable visit.

What Makes a Hotel ‘Quirky’?

Quirky hotels stand out by blending unconventional design, immersive themes, and a strong sense of character. These aren’t just places to sleep — they’re destinations in their own right. Expect:

Unexpected decor (think cauldrons, taxidermy, or spaceship pods)
Themed rooms based on fantasy, literature or history
Eclectic furnishings, local art, and bold personality

They’re ideal for curious travellers, romantic weekenders, or families looking to spark their imaginations.

Georgian House Hotel, Pimlico: A Magical Escape in Central London

Among the capital’s most iconic themed stays is Georgian House Hotel, a family-owned boutique property tucked into a quiet Pimlico street just minutes from Victoria Station. While the main hotel offers chic, contemporary rooms, the real hidden gem lies underground — in the Wizard Chambers.

The Wizard Chambers: A Room Full of Magic

Accessed via a candlelit corridor through a concealed entrance, these themed rooms transport guests into a fantasy realm inspired by magical folklore. Guests sleep beneath arched stone ceilings, surrounded by cauldrons, stained glass, spell books, and antique furnishings.

Every detail is carefully curated to create an immersive experience — making the Wizard Chambers perfect for families, fantasy lovers, and anyone seeking a little enchantment in the heart of London.

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The Crazy Bear Hotel, Fitzrovia & Beaconsfield: Glamour with a Wild Side

The Crazy Bear is where extravagance meets eccentricity. The Fitzrovia outpost — located in central London — offers richly decorated interiors featuring velvet walls, mirrored ceilings, and theatrical lighting.

Their Beaconsfield location, just outside London, is even more surreal, with rooms decked out in gold-leaf bathtubs, zebra-print accents, and private hot tubs. It’s a favourite for couples seeking something bold, luxurious, and entirely unexpected.

Ham Yard Hotel, Soho: Whimsy and Colour in the West End

Ham Yard Hotel sits in buzzy Soho and blends high-end comfort with eclectic creativity. Its interiors are bursting with bold colours, curated artwork, sculptural furniture, and playful design choices.

Guests love the rooftop garden — complete with a vegetable patch — and the in-house bowling alley. It’s ideal for travellers who love quirky design but want upscale amenities and a central location.

Zetter Townhouse, Clerkenwell & Marylebone: Curiosity in Every Corner

Zetter Townhouse is known for its deeply atmospheric, character-driven interiors. With properties in both Clerkenwell and Marylebone, each room feels like stepping into a 19th-century collector’s house, filled with antique curios, Persian rugs, velvet upholstery, and the occasional eccentric taxidermy.

Cocktail lovers will especially enjoy the in-house bars, styled like old parlours with award-winning drinks menus.

Honorable Mentions: More Unique London Stays

Sunborn London Yacht Hotel, Docklands – A luxury yacht permanently moored on the Thames
Good Hotel, Royal Victoria Dock – A floating hotel with a minimalist aesthetic and social enterprise ethos
Treehouse Hotel London, Marylebone – A playful, eco-conscious hotel with treehouse-inspired interiors

Booking Your Quirky London Stay: Final Tips

If you’re dreaming of a themed or unusual hotel in London, consider the following when booking:

Book direct for perks: Hotels like Georgian House offer extras like complimentary breakfast or themed tea when booking direct
Stay outside peak season: For better availability and lower prices, avoid school holidays and summer weekends
Choose by theme or vibe: Whether you’re after magical, luxurious, eccentric or artistic — there’s a quirky stay to suit every traveller

Ready to Embrace the Unusual?

From wizard chambers and vintage parlours to rooftop gardens and mirrored suites, London’s quirkiest hotels invite guests to dream differently. They transform a simple overnight into a one-of-a-kind experience.

Whether you’re travelling with children, planning a romantic weekend, or just want a stay that’s anything but ordinary, quirky hotels in London offer the perfect escape from the conventional.

Start your magical journey at Georgian House.