Tourism accounts for one eleventh of the UK’s GDP, with numbers of EU visitors due to top nine million this year and providing over three million jobs nationwide. 63% of the UK’s inbound tourists are from European countries; so, arguably Brexit is going to significantly impact the tourism and hospitality industry. The biggest spenders are by far the British citizens travelling around within the country, followed by the ‘big four’ (Italy, France, Germany and Spain), all of which are going to feel the effect of the vote. However, tourism is a responsive and robust industry that never fails to make the best of the changing economic environment that is always throwing challenges from every angle. Whatever the consequences, we as a hospitality business must seize the opportunities and of course, continue to give our guests enjoyable and memorable experiences. So, here’s how we will remain positive through this turbulent time.
Particularly in London and other major cities across the country, the tourism supply chain owes a lot to its European workforce, we couldn’t survive without them! In hospitality, it’s all about the people. We know that the visitor experience is more than just a basic service and that right from the beginning when our guests arrive, our staff will do what comes naturally to them and will make them feel right at home. We are dependent on our highly talented European workforce and we appreciate their hard-work and dedication that they bring to our business every day. From management, to reception, housekeeping and breakfast, we have staff from all over Europe who have moved to the UK and devoted their time to growing our hotel. What we can guarantee is that whatever the weather, it’s business as usual at the Georgian House and you’ll always be welcomed with a smile!
The significant pound drop isn’t all doom and gloom either. The weaker pound could grow tourism and leisure and we should seize the opportunity according to hospitality experts. When the pound was strong, greater numbers of UK holidaymakers would go abroad. Whereas now, with Brits potentially more reluctant to travel abroad, the UK economy could start seeing a notable rise in income from domestic tourism as people will start exploring more of the nation. Once all the uncertainty has toned down and Britain restores its confidence, we’re confident that European visitors will be more likely to come back to visit too.
Hospitality overall has reacted with indecision to Brexit, as we now face both positive and negative impacts. But what we do know, is that our view of the UK, London and what the future holds for the destination is positive. We also know that London remains one of the most popular destinations in the world for travellers from Europe and around the globe. There will always be endless reasons to visit the capital, including its fascinating heritage, vibrant energy and goings-on around every corner! What’s more is that wherever you are travelling from, London is soon going to be offering much more value for your money than it has for a long time, with cheaper accommodation than lots of other UK locations. All of us at the Georgian House are looking on the bright side of the situation. We’ll happily continue to accommodate our guests as usual and encourage them to make the most of their visit to the beautiful city, because all that matters to us is your experience!